OnTheMarket visitor numbers pass 10 million mark

London, river thames
Property portal challenger brand says membership up to 5,000 estate agents

Property search site OnTheMarket says more than 10 million home hunters have visited the portal just three months after its launch.

London, river thames
Property portal challenger brand says membership up to 5,000 estate agents

The site has also announced it has achieved 90 million page views and that over 27% of its estate agent members are uploading new listings to it ahead of any other third-party property portal.

In April, OnTheMarket’s third full month of operation, the site received 3.5 million unique visitors, with an average of 9.31 pages viewed, according to data from Google Analytics.

Zoopla – which has just launched a new advertising campaign that offers property sellers and landlords a chance to have their listing displayed around the country – has poured scorn on the figures.

Its head of public relations Lawrence Hall says: “OTM claims to have achieved a total audience in three months equal to what Zoopla averages every six days.

“OTM’s audience figures were flat from March to April and it will need to grow by at least 15 times over the next 6-8 months to meet its prediction of catching Zoopla.”

However, William Packer of Exane BNP Paribas describes the OTM membership base as “much more durable than expected”.

He says that while OTM traffic remains small compared with Rightmove and Zoopla, it is up 12% month on month, with “membership momentum also healthy”.

OTM says it has recruited over 800 branches since the start of this year, boosting its membership to above 5,000.

Chief executive Ian Springett adds: “We are confident of becoming the number two property portal by January 2016, on our way to achieving our medium-term objective of becoming the market leader.”

About the author:

The property industry has always, and continues to, interest me. Since joining Plaza Estates in 2008, I have learned a great deal about the market. My role involves advising clients on their purchases (together with our sales teams), managing refurbishments for them (together with our management and design team), preparing the property for rental (together with our rentals teams) or sale, and being responsible for the company’s digital marketing. Through all this, I have viewed the market from different angles. The market is always changing, and it is essential to adapt as it does so. This is something Plaza Estates has always done.
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