How to market your rental property | Landlord Resources | #8

Debate rages about how to measure the success of a buy-to let business. Is it the value of the property portfolio? Is it the yield those homes are producing? Or should it be calculated on occupancy rates?

If, like to majority of landlords, you aim to keep your property or properties fully let every day of the year, Property Division has two free giveaways that can help your search for good, long-term tenants when the inevitable occurs and you need to market your buy-to-let investment.

Download Viewing Appointment Sheet

Carrying out property viewings can eat up a lot of a landlord’s time but our free Viewing Appointment Sheet can be used to not just schedule meetings with prospective tenants but also to pre-qualify them when they first make contact.

How many people are there in your group?

If your property is, for example, a two double bed flat in the centre of town, you can advise any group of four friends that the property would be unsuitable for them.

What is your employment status?

Many landlords are reluctant to let their properties to tenants claiming Job Seekers’ Allowance. By pre-screening prospective tenants, you will be able to minimise the amount of time you spend showing unsuitable tenants around your buy-to-let investment.

When you have made arrangements with a prospective tenants to show them your property, use the free download to note down their name, mobile number and time and date of the appointment.

But don’t call them on the day of the viewing. Ask prospective tenants to call you two hours before the viewing to confirm that they still wish to see your property. If they don’t call, then cancel the viewing. This could save you a lot of time turning up to conduct viewings for prospects who fail to show.

All content on this form and other forms for landlords published by Property Division are provided “as is”, with no guarantees of completeness, accuracy or timeliness, and without representations, warranties or other contractual terms of any kind, express or implied. Property Division does not represent or warrant that this letter or other material supplied by Property Division will be accurate, current, uninterrupted, error-free or omission-free.

TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, PROPERTY DIVISION DISCLAIMS ALL LIABILITY TO YOU AND EVERYONE ELSE IN RESPECT OF THE CONTENT ON THIS SITE AND ALL SERVICES PROVIDED THROUGH IT, WHETHER UNDER ANY THEORY OF TORT, CONTRACT, WARRANTY, STRICT LIABILITY OR NEGLIGENCE OR OTHERWISE, AND WHETHER IN RESPECT OF DIRECT, INDIRECT, CONSEQUENTIAL, SPECIAL, PUNITIVE OR SIMILAR DAMAGES, EVEN IF PROPERTY DIVISION WAS ADVISED, KNEW OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES.

The information presented on this site should not be construed as legal or any other professional advice or service. You should consult with a professional adviser familiar with your particular factual situation for advice concerning specific legal or other matters before making any decision.

Download Property Details Sheet

Don’t let viewings end without giving prospecting tenants something to put your buy-to-let property at the top of their mind.

Estate and lettings agents often use a single-page flyer to promote properties on their books, and Property Division’s free template will allow you to do the same.

To demonstrate, here’s one we made earlier…

All content on this form and other forms for landlords published by Property Division are provided “as is”, with no guarantees of completeness, accuracy or timeliness, and without representations, warranties or other contractual terms of any kind, express or implied. Property Division does not represent or warrant that this letter or other material supplied by Property Division will be accurate, current, uninterrupted, error-free or omission-free.

TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, PROPERTY DIVISION DISCLAIMS ALL LIABILITY TO YOU AND EVERYONE ELSE IN RESPECT OF THE CONTENT ON THIS SITE AND ALL SERVICES PROVIDED THROUGH IT, WHETHER UNDER ANY THEORY OF TORT, CONTRACT, WARRANTY, STRICT LIABILITY OR NEGLIGENCE OR OTHERWISE, AND WHETHER IN RESPECT OF DIRECT, INDIRECT, CONSEQUENTIAL, SPECIAL, PUNITIVE OR SIMILAR DAMAGES, EVEN IF PROPERTY DIVISION WAS ADVISED, KNEW OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES.

The information presented on this site should not be construed as legal or any other professional advice or service. You should consult with a professional adviser familiar with your particular factual situation for advice concerning specific legal or other matters before making any decision.

We hope you appreciate Property Division’s commemoration of Queen Elizabeth II breaking her grandmother Queen Victoria’s world record of 23,226 days as a reigning monarch and are aware that your Property Details Sheet will not contain such grandiose claims as having 78 bathrooms.

Instead, you would be advised to…

  • Include at least one picture of your property (but three is best).
  • Briefly state the property’s location and local amenities.
  • Use bullet points to summarise the key features of the property.
  • State from when the property is available to let.
  • State all your terms, including rent, deposit requirements and length of tenancy.
  • Provide as many ways as possible for prospective tenants to contact you.

For more useful advice for landlords, keep checking out propertydivision.co.uk or, even better, sign up to our regular news updates. You can choose from daily, weekly or monthly updates.

Next month we will be sending you an additional document that covers:

  • Section 21 Notice Requiring Possession

    About the author:

    I have been dealing with Properties in London since 2005 and i never stop being fascinated by it! Amazingly, London seems to be on a sphere of its own when it comes to properties like no other city in the world. Property investment, development and technology are things that have always intrigued me and whenever get a chance to share my thoughts, i do!
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